Tuesday, October 19, 2010

Cracking the C-Suite: Finding the Right Exec to Close the Sale

"Now, more than ever, it's essential to engage decision-makers with compelling reasons to purchase your product or service. One of the first steps in doing this is to discover who in the prospect organization holds the "real" buying power and when they are most likely to become involved in the purchase." Chief Marketer has another great article - and one that I personally think is quite valuable. I have already provided material on the C-Suite and this newest article adds to the list. Read the entire article here: http://chiefmarketer.com/disciplines/how-to/1019-sales-process-closing/?cid=nl_cm_report

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